Campaign Manager - The outbound dialing application for Mitel MiVoice Office 250
Make life easier for your outbound team! Campaign Manager lets you create a list of people you want to call and automatically makes those calls, leaving your team to do what they are best at… Talking to customers!
Most businesses have some members of the team who make outbound calls – contact renewal, appointment confirmation, debt collection, post-sale follow up, regular customer contact or simply telecanvassing or telemarketing.
But how efficient or effective is this activity?
Who is effective and who is not?
How many calls are met with ‘no answer’ or answering service?
How many get through to the decision maker and how many result in a sale (or appointment)?
Campaign Manager automates this process, dialing the call so that agents don’t have to consider which number to call – and then screen ‘popping’ a CRM with customer information. Once on the call the agent or operative has a selection of disposition codes to qualify what happened on the call, these can be presented in a supervisor screen so that they know what is happening in real time.
What is the Return On Investment (ROI)?
It is generally accepted that if someone is manually dialing from a written database there will probably be only 15 minutes of talk time in the hour if they work hard, if they use a highlight and dial system they will get at least 18 minutes talk time, but using a progressive dialer like Campaign Manager they will get between 30 and 35 minutes talk time per hour, so this investment will double the talk time achieved. This is not to say that it will necessarily double the number of sales but given that you are doubling the talk time it will increase the sales – even an increase of 10% in sales will result in a ROI of months rather than years!
The ROI will depend upon the nature of the calling activity – B2B, B2C and also the expected length of the call.
Campaign Manager has been designed to operate exclusively on the Mitel MiVoice Office 250.
View the Campaign Manager Video here!